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TOP DIGITAL MARKETING TRENDS IN 2019


TOP DIGITAL MARKETING TRENDS IN 2019

Here are some of the most important digital marketing trends to watch out for in 2019.

Digital marketing, basically, can’t be overlooked. Nobody is contesting the intensity of successful promoting. A viably executed showcasing and publicizing effort can serve the requirements of any business and increment the interest for the item or administration that they offer.

Advertising Technology Landscape supergraphic now shows in excess of 6,800 showcasing innovation arrangements, with nearly the same number of merchants. That is a 27% hop from the earlier year.

 Will that development proceeds in 2019? Furthermore, assuming this is the case, what aptitudes will your advanced promoting office need to flourish?

So on the off chance that you need to market to your crowd on the web, by what means would it be advisable for you to do it? In this article, we investigate the top patterns advanced advertisers should know or get ready to ace.

AN EMPHASIS ON DIGITAL MARKETING ANALYTICS

  1. IDC predicts that by 2025, the aggregate sum of information made worldwide will achieve 163 zettabytes, a ten times increment from 2017.
  2. The purpose of Digital Marketing Analytics — unique in relation to “web investigation,” which spotlight on-site execution — is to uncover the exhibition and ROI of all your computerized showcasing channels­ and exercises.
  3. This exertion incorporates online networking, email showcasing, sites, SEO, etc
  4. This technique can disclose to you how each channel performs in respect to the others, track clients all through the purchaser’s voyage, and even describe explicit promoting exercises to income.
  5. Here’s a short rundown of advanced showcasing investigation related aptitudes you’ll need-
  6. Familiarity with rising examination
  7. Business discernment
  8. Information wrangling
  9. Narrating with information
  10. Capability with unstructured information

Also Read: Instant approval business listing sites India

VIDEO IS A MUST

  • Video advanced showcasing, here and there, offer the better of the two universes.
  • The real planning and mechanics of video generation are surely known and reported since the video itself is a 20th century medium.
  • Presently video is matched with the extraordinarily precise and significant client measurements of computerized media to give considerably more helpful information on how explicit endeavors are performing.
  • For whatever length of time that you adhere to the basics of good video generation, you can make amazing additions.

Also Read: Video submission sites

SOCIAL MEDIA MARKETING STRENGTH

  • Social media marketing focused on web traffic supports your site’s web crawler rankings, and by giving an intuitive stage, can enable you to more readily draw in and comprehend your group of spectators.
  • As per the Research, 68% of US grown-ups are on Facebook, 78% of those 18‑24 are on Instagram, and 37% of those 65 and more established are on some online life stage.
  • What’s more, internet- based life’s development hints at no backing off.
  • Social media is an advancing practice; strategists should realize what stages are performing best and why.
  • They’ll additionally require the quantitative abilities to survey and comprehend stage investigation and information, just as the advertising sense to decipher those discoveries for creatives to cook up new substance.

Get in Touch with: Social Media Expert India

CAPACITY TO CREATE CONTENT STRATEGIES

  • As per the Content Marketing Institute, content promoting gets multiple times a bigger number of leads than paid inquiry publicizing.
  • The quality is continually going to issue a great deal, however, at this point, there’s a restored keen on looking all the more profoundly into who the expected beneficiaries are.
  • So while general crowd substance was, is, and dependable will be significant, particular material for explicit ventures or specialists can likewise yield noteworthy outcomes.

COMPREHENSION OF VOICE SEARCH AND SEO

  • Search engine optimization will keep on playing a significant, though changing, job in your computerized showcasing blend.
  • By 2020, Gartner predicts that 30% of Internet searches will be enacted through voice and won’t require a keypad or touch screen.
  • After some time, this move to voice search will significantly change SEO methodology and strategies and the aptitudes important to actualize them.

Hire the best SEO Company in India

EMAIL IS GETTING MORE PERSONALIZED

  • Email keeps on being a noteworthy channel of correspondence, with billions as yet utilizing it for individual, business, mechanical, legitimate, logical, and scholarly purposes.
  • It is presently a blend of mechanization and, all the more critically, personalization that makes email showcasing significant for 2019.

Over the long haul, these aptitudes come all the more normally by examinations, testing, and extending your insight.

At present in 2019, the ranges of abilities we have quite recently shared are in intense interest for computerized advertisers and procuring only one of these particular systems can move your promoting game to an unheard of level.

Remember, however, that the establishment of each range of abilities is vital arranging. Just set aside the effort to get familiar with these sought after abilities for a gainful result.

Cleaning Company SEO


How we helped a Cleaning service company rank on 1st page in Chicago.

SEO Project overview

Company: Lakeview Maids

Industry:   Home services

Location:  Chicago, IL

Website:    lakeviewmaids.com

Objective:  Create a lead generation website for a house cleaning company in Chicago

Result:      Ranked for many keywords on the first page of Google in Chicago and sales went up by 200%

Our Work – Marketing for Cleaning Services

  • Website design
  • Local SEO
  • SEO strategy and implementation

Challenges

  • Newly purchased domain is a challenge for SEO
  • House cleaning is a competitive SEO industry in Chicago

There’s hundreds of cleaning companies in Chicago, the third biggest market in the country. Our client, Lakeview Maids, hasn’t had a website before. We knew that ranking new websites in Google is always a big digital marketing challenge. After conducting initial research of the house cleaning market in Chicago, we discovered that this industry is quite hard for SEO. The highest ranking cleaning companies in Google  had very strong domain authorities. Some of them even had backlinks from major media outlets. Our client didn’t have a budget for a marketing outreach campaign so we knew we had to come up with a powerful on-page SEO strategy. Find out how SEO consultants at our web agency created a successful digital marketing strategy for a house cleaning company in Chicago.

SEO & Digital Marketing Strategy for Cleaning Company

Keyword research

When we began researching the cleaning industry in Chicago, we realized that even though the most successful cleaning companies have strong domain authorities, they were weak with their own website depth and structure. They didn’t have too much content on their websites. Additionally, most of them focused on the same 2-3 keywords. We came up with a strategy to focus on long-tail keywords related to the industry and develop a strong website structure. Another opportunity was local SEO research. We learned that this area has strong potential. With those goals in mind, we designed a new website for our client.

Website design and optimization

  • Designed a light-weight and fast-loading WordPress website optimized for SEO
  • Established website hiearchy in relation to most important services
  • Created an SEO-friendly URL website structure consisting of over 300 pages
  • Developed a powerful internal linking system between 300 pages
  • Set up website security, schema markup and sitemap

Our Work

Local SEO

  • Created and optimized Google My Business (GMB) listing with keyword-rich descriptions
  • Listed all business services in GMB
  • Created posts and added images
  • Developed a strategy to encourage cleaning customers to leave reviews
  • Acquired NAP citations from most popular local business directories

Local SEO was a huge opportunity for our client. While many of their competitors have had GMB listings, they were not optimized at all.

Link building

  • Acquired backlinks from industry directories
  • Marketing outreach

Link-building turned out to be crucial for the cleaning industry. We did an extensive audit of our competitors backlink profile, including top commercial cleaning companies providing COVID 19 cleaning, and learned what was working well for them. We submitted our client’s website to most popular industry directories. We reached out to local bloggers and digital influencers for promotion

Results

Lakeview Maids have achieved massive success with local SEO. Their Google My Business listing is dominating their local area within a few mile radius of their location. They are currently ranking on the first page of Google in Chicago for most of their main cleaning  services. While house cleaning SEO industry is very competitive in Chicago, Lakeview Maids climbed the top rankings in Chicago for their main keywords:

#15 cleaning services

#2 airbnb cleaning service

#5 move out cleaning service

#8 green cleaning service

#10 apartment cleaning service

Step By Step SEO Guide 2020


Step By Step SEO Guide 2020

SEO is a marketing method that is centered around developing the perceivability in natural indexed lists. The procedures utilize both the specialized and the innovative components which are required to improve rankings, increment traffic and lift brand mindfulness in web indexes. There are numerous highlights of SEO beginning from the words on your page to other connected locales on the web. Now and again SEO can likewise be comprehended as a basic strategy to ensure that your site is worked in a technique that the web crawlers get it.

To assist you with a trip for the same SEO guide 2020  will help you with understanding how might you apply various methods to make your site progressively dependable.

SEO helps in

  • Assist you with building trust and validity.
  • The essential wellspring of site/blog natural traffic.
  • It encourages your site to rank over Google’s first page.
  • It causes you to improve your site’s client experience.
  • It encourages you to bring high close rates.
  • It causes you to make your site versatile amicable.

While you are aware of the basic concept of SEO, you can learn SEO for beginnersthe following steps will help you to understand and implements things in a better way.

Finding the correct keywords

Research can be tedious, yet it is pivotal to locate the correct keywords. You ought to reveal those keywords which have a high hunt volume, have a low challenge and the keywords which bolster your substance.

Making content

The following employment in the wake of getting the correct keywords is to create your substance. Make your substance simple, it will assist the watchers with understanding and enable them to come back to the site once more.

Links

This is the most significant piece of SEO, the more destinations connect to your webpage, the more your site rank higher.

SEO is divided into two

  1. White Hat

White Hat SEO alludes to the utilization of SEO methodologies, strategies, and strategies that emphasize a human crowd contradicted to web indexes and totally keeps internet searcher rules and approaches. For instance, a Web website that is SEO enhanced at this point centers around pertinence and natural positioning is viewed as streamlined utilizing White Hat SEO rehearses.

  • Black Hat

It implies where we don’t follow the rule of Google for positioning. In this procedure, we use escape clauses for getting higher positioning on SERP, for which Google can boycott your site.

If you need your site to rank for a long haul period, at that point you should rehearse white cap strategy and spare your site from getting a boycott.

In this procedure of nonstop advancement, you have to keep pace with Google’s standards to remain at the highest point of the rankings. This why you need successful SEO strategies in 2020, so read a couple of focuses referenced beneath to get the opportunity to set up your site with the most recent changes.

  1. A secured site is compulsory.

As shoppers rely intensely upon the web, they have likewise raised their security concerns. The shoppers have tidied after some time and are exceptionally careful about the data they give, where they give, and which site they use.

  • Mobile UX will impact the rankings.

Versatile has become an extremely vital piece of our everyday lives, with the end goal that if there happens an inquiry that exact second, we make a prompt traverse the web. Because of its convenience, it has unmistakably more abide time that customary PCs, making it one of the most significant spots for you to be.

  • Snippets are a significant piece of query items.

Google has been consistently taking a shot at its calculation to give the best outcomes for your inquiries. In doing as such, numerous progressions have been brought, and the list items and have been refreshed in new configurations. The most recent update is of Google utilizing scraps to show fresh and fundamental data in a very to the point way.

By using the Step By Step SEO Guide 2020new SEO methods and strategies have come up that an individual can use and it will be helpful to expand site positioning. Organizations embracing the accepted procedures are getting the award with the top positioning in the query output.

  • Off-Page Link Building Strategy In 2020

Off-page alludes to those exercises we do to improve our page perceivability on Google SERP. In straightforward language on off-page, we center around quality third party referencing through different procedures. It includes working outside your pages and blog pages.

We can say that Off-Pageis away toward making and acquiring quality connections to your pages, and sites. We can likewise consider it an external link establishment process. Off-page SEO of your site is effective, as indicated by the number of connections you have on the web, highlighting your site or blog. More connections mean increasingly effective SEO.

It implies upgrading your sites for the crawler. At the end of the day, streamlining your site for slithering and ordering your site. So crawlers can record your site with no issues.

For technical SEO Best Practise Are

  • SSL and https optimization.
  • Optimizing Canonical URLs.
  • Robot.txt optimization
  • XML sitemap optimization.
  • 404-page optimization.

What Do We Mean By Link Building And It’s Importance

It is a procedure of getting quality backlinks from pertinent sites. It is one of the most significant factors in Google rank. Web indexes use connects to investigate new substance and pages to decide the authority of a site dependent on the authority went from outside sources/another site. It implies that a site connect profile is one of the most significant positioning components.

Backlinks

The connections you are getting from another site are known as backlinks which are by and large hypertext joins.

Build up backlinks to your website pages from legitimate destinations. While famous connections can assist you with getting better internet searcher rankings, make a point to fuse excellent substance also. It is fitting to build up a path of value joins for your site. Get links from spaces that are significant to your industry. Remember, backlinks from areas that are not identified with your business won’t serve you any great.

Types of Backlinks

  1. Dofollow links permit google/crawlers to tail them and the authority of the connecting page goes to the connected page. This authority is likewise regularly called the “link juice”.
  2. Nofollow links don’t permit google/crawlers to tail them and the authority of the connecting page doesn’t go to the connected page.

Link Building Strategy For 2020

  1. Social bookmarking

One of the most helpful off-page SEO systems is social bookmarking. Add a social bookmarking board to your site. From there on, share all the substances that you create. Also, above all, take part in dialogs with online clients to make your essence recognizable.

  • Quora

Quora is a QNA (Question and answer) stage from which you can bring great and excellent traffic to your site or blog by offering grapple messages on your response, yet remember your answer must be acceptable and reliable then just you get top-notch traffic to your site.

  • Article Submission

Through Article Submissions you can produce excellent backlinks for your site or blog and you can drive great traffic.

  • Image Submission

It implies presenting your pictures to picture advancement sites

  • Other techniques
  • PPT
  • Video submission
  • PDF

Off-page Search Engine Optimization is every one of the things you could be doing to support your online rankings from your website. An entrepreneur is likely mindful that one of the best drivers of business is Google surveys. off-page SEO is keeping up internet based life accounts. Your records should be dynamic with visit posts, commitment, and right business data.

Having various social media profiles makes your business looks genuine one type of off-page SEO that can turn into the spine for your SEO procedure is building backlinks.

Top Digital Marketing Skills in 2019


Top 7 Digital Marketing Skills to learn in 2019

How can you increase the traffic on the web?

In 2019, Trend in Digital Marketing is changing rapidly. Countless marketing strategies are implementing by Digital Marketers. Now it’s hard to find your audience on the web where the strategies are different to make your website on Rank #1.

If you observe this graph, the websites on the web right now are 1,630,322,579. We all know the digital space is crowded and finding the right audience is not easy. Here we are going to tell you what skills you need to rank your website in 2019.

You don’t need to compete with billions of websites on the search engines. Just compete with your niche. You need to find the right audience with the right strategies that help to make you the master in 2019.

Some of the most basic ways to grow your business are reasonably-priced and can be made to fit within many budgets. Digital Marketing skills will boost their social media presence and becoming the Skills as Best platform for increasing any type of business.

However, is your marketing team equipped to optimize each of these channels that will help boost your long and short-term revenue? From Google AdWords to content marketing, here are the 7 digital marketing skills that will connect consumers with your brand.

Change your SEO Strategies  for 2019

Only text in your Blogs and Articles looks boring, try to add Graphs, Infographics, GIFs, Videos and Podcast. That makes your blog interesting and the increase the time of the visitor. Try to understand the need of your audience and relate your content with that.

The more you write the unique, attractive and long content that will increase the duration of the visitor.

Ah, the good old days – when advertising on Google was a low-cost way to reach a broad swath of your customer base. Today’s search engines are charging top dollar for exceptional placement on the search results page. It’s not unusual for businesses to pay upwards of $2 per click, with top keywords going for $20 per click (and more!).

When your search engine ads aren’t optimized, you can quickly eat through a modest budget and not have a lot to show for it. SEO, in a nutshell, is the name given to activities that attempt to improve search engine ranking. Your SEO skills would purely focus on the increase in your website’s visual visibility in an organic search engine results.

SEO happens to be the Favorite Skill among Digital Marketing and one can get the majority of traffic from Google for their business. The best thing is that it encompasses most of the skills in Digital Marketing. It is one of the best and Top Digital Marketing skills one can learn. There are many facts for SEO as a Best Digital Marketing skills, from the words on your page to the way other websites link to yours.

One thing that should be highly noticed is that the SEO is not just about building the search engine-friendly websites for Digital Marketing. It is all about improving your overall website for people too.

Some of the essential skills for the modern SEO skill includes:-

  • Strong analytical mind
  • Strategic perspective
  • Clear understanding of best practice tactics (on page, off page, technical seo, local seo)
  • Basic HTML Coding
  • Content Marketing
  • Conversion Rate Optimization
  • Online Brand/Reputation Management
  1. Search Engine Optimization:

SEO is not anybody’s cup of tea. The skill sets mentioned above are just glimpse of a bigger picture. These skill sets are not just for the experts. A person who is just what he/she wants to create a blog or a webpage should at least learn some of these skills in 2019 to make there self as a Best Digital Marketer.

The SEO Best Practices that keeps it the best skill of Digital Marketing.

The Keyword stuffing is a practice by which one can learn the time which has now expired, thankfully! According to Search Engine Journal, optimizing your content for relevance is one of the most important tactics for driving traffic to your website and brand properties. Organic searches often represent a major part of your internet traffic and are often the most cost-effective way to get new prospects and customers in your virtual doors.

  1. Social Media Marketing

The Organizations that want to implement their digital marketing strategies are always on the lookout for the ones with social media marketing skills because it will boost their social media presence.

Social media has evolved into a formidable force, and companies want to leverage this power to drive brand awareness, traffic to their websites, connecting directly with target audiences as well as improving lead generation and sales.

Even though some social media powerhouses have experienced downfalls like hi5, etc, social media is still considered a game changer and is here to stay.

A couple of things you should have up your sleeves include:-

The Marketing Ability to use the platforms for the content positioning and get the best results out of it.

The Proper understanding of the right audiences and knowing the right content to put in front of them.

Harnessing the power of industry leaders and influencers whose influence would increase your company’s brand awareness.

Recognizing the pressing needs and pain points of your target audience and producing relevant solutions via content and products.

Presenting offers in a subtle way without it feeling intrusive.

The Development of a deeper connection with your audience and building loyal fans around your brand.

The Social media marketing (SMM) involves networking, influencing, listening and definitely selling. You must need to master all about SMM that how to use different social media channels and distribute for your company’s content assets to these channels

  1. Cost-Effective Social Media Advertising

Advertising on social media can be an extremely expensive proposition, especially if you’re not careful to target advertising to your core audience members. Broadcasting a message is great for mega-brands, but small businesses need to be selective when creating audiences for social media advertising. That said, anecdotal evidence shows that you can significantly increase foot traffic to a local business by casting a narrow net on social platforms such as Snapchat, Instagram, Facebook, and LinkedIn. Without a thorough understanding of how filters and audience searches work, you may find yourself overpaying for advertising that doesn’t give you the ROI that you need.

Media Buying and Traffic Acquisition Skill in Digital Marketing

These days everyone wants traffic and are willing to hire a specialist to handle that part of their marketing that will drive traffic for more leads and sales.

Is this the skill you have in 2019? Well Congratulations!! You have job security.

This skill set brings you closer to the nitty gritty of how money is made in the company and this makes you indispensable. What then does it entail and why is this skill so important?

As a Media Buyer, you are responsible for negotiating, purchasing, and monitoring of ads – this means that you must be able to spend just enough to bring in loads of leads and sales.

To achieve this, you should be armed with the following:-

A good understanding of paid traffic and how to use it for building relationships before attempting to sell to your target audience.

The right platform for the ads via the market research with a bid to target the right audiences.

The Sound of the knowledge on the adjectives which associated with advertising such as “display”, “third-party”, “mobile” , search” and “native”.

A good knowledge of when and how to use ad pixels.

By transforming the raw data into the meaningful metrics such as Cost per Transaction, Average Customer Value and so much more.

Linking the design campaigns over the ensuring synergy with other to make marketing efforts work. Companies do not hesitate to invest in Media Buying because it is the driver of sales and lead generation and become the Best Digital Marketing Skills of 2019. The success of paid advertising strategy is important for running of profitable e-commerce business.

  1. Content Marketing

Another Top content marketing skill is Content Creating in Digital Marketing. I am sure you’ve heard the saying that “Content is king,” This is true because content forms an integral part of any digital marketing strategy.

The way content is written in itself has evolved over time.

In the past, content writers were mostly concerned with writing for search engines. In recent times, however, you must be able to write to capture the short attention of your reader. Your content must be engaging and directed to attract a unique target audience in the populace and get them to take a specific and measurable action such as getting on a subscription list or making a purchase. The major focus should be the creation and distribution of the engaging content across the variety of platforms which makes it the Major skill of Digital Marketing in 2019.

What you should put in your mind before using content marketing as a Best tool skill for Digital Marketing as in:-

Engaging and informative blog posts to segment potential audiences

Brand awareness and education via podcasts

Lead magnets, info graphics, social media updates and white papers that present your offers and introduces your company are focused on Content Marketing as a Digital Marketing skill.

The other Resources and the webinars to educate your audience and surveys to evaluate their choices.

Customer’s testimonials and their stories that will influence the prospects on buying decision. Now one can picture all those different pieces of the content working together to lead your visitor from awareness to sales. This, right here, is a part of a feature of Best content marketing.

It’s much more than just writing content. You are be able to create and distribute epic resources that would turn a complete stranger to a buyer. If you easily can Master the content marketing skill for 2019 then as a subset of digital marketing, your service would always be in high demand, and you will be able to key into the never-ending opportunity in the digital marketing space. When your advertising and content marketing are cohesive, you’re drawing people in with compelling content that paints your organization as a thought leader in the field that you want to dominate the content marketing skills

  1. How Understanding Analytics = Marketing Analytics

When they are used properly, marketing analytics can help drive better decisions and used to name among another Best Digital Marketing Skill and provide a competitive advantage for your business. Unfortunately, some organizations are overwhelmed with data and aren’t quite sure which numbers are most relevant for their needs. Having access to someone on your team or with a partner who has a deep understanding of marketing analytics allows you to be more effective at digital marketing:

Micro-targeting messages and offers to audiences based on location, demographics and buying patterns

Research the most effective ads and tuning them in to supercharge your advertising ROI

Improve your overall online customer experience by reducing friction points and smoothing ordering processes

Analyzing market gaps with an eye towards new product development

  1. Video Marketing Skill

You should capture the attention of an audience via storytelling 2– nothing tells a story better than a video and Video Marketing Skill will be the Latest Digital Marketing Skills. The Video marketing is a niche and carved from content marketing requires highly specialized skill in creating engaging videos that shows your story to your target audience and this skill won’t be going out of style anytime soon.

With this new features for creating sharing and engaging videos on platforms like YouTube, Instagram and Facebook under the skills of video marketing is a highly rewarding strategy if they used it properly and are a must for building digital marketing efforts.

What you should know as a Video Marketer:-

You should be able to take advantage of demos, interviews, testimonial and different storytelling styles and mold them to meet the needs of your target audience

Examine new strategies for using new apps and other platforms to deliver the right form of content.

Ensure that video descriptions and tags are optimized for search engines with the right keywords.

Working knowledge of editing videos and producing animations that will keep telling interesting stories anyone can relate to.

Video marketing has become one of the Most powerful strategies in digital marketing, especially in 2019 that shows a record high of 78% of people watching videos online (Hubspot). So, whether it’s visual storytelling for strengthening emotional connections or engagement levels with the audience you are aiming for, its video marketing to the rescue!

The impact videos have on brand development and sustenance has made it one of the hot jobs online today.

  1. Email Marketing

This is a truly not exactly a new thing, it is already famous among marketers in the digital sphere but it is yet another Best skills that makes Digital Marketing a new wave.

It essentially needs a deep understanding of the target audience and close interaction with them by sending out super targeted emails to inform, educate and engage audiences with the business.

Having this skill set translates into being able to:-

The proper Understanding of the strategy on which email automation is based and knowing where to use it in a funnel.

Ability to develop relevant headlines and hooks.

A thorough measure and analysis of click-through rates, conversions, open rates engagements, deliverability, trends as well as other anomalies.

Coordinating the campaign assets and ensuring timely schedules of emails.

Latest Web Design Trends | Website Design Trends in 2019


Website Design Trends in 2019:

Web development trends change every passing year. Every entrepreneur with a business website should be familiar with the changing trends for two fundamental reasons – one, to develop a sharp knowledge on the field and second, to adapt to the evolving industry.

In 2019, IT trends have evolved to a whole new level. For a quick update on everything about the industry, give the points below a read!

Latest Web Designing Trends of 2019

  1. AI-Powered Chatbots

The web development trends of 2019 have diverted towards automation, as it is probably the future of humanity. Say goodbye to the days of long waiting times and sticking to the device for 24/7.

The AI-powered chatbots have proved themselves as worthy of a long-term investment. These chatbots which are equipped with machine learning can answer the FAQs, take an order and connect with your customers very smoothly.

  1. Motion UI

The Motion UI library is the ultimate solution to gain the users’ full attention. With such innovation, you can animate your website with grace. This library is considered as the creative hub of most of the web developers. The library is very flexible to use with any of the JavaScrip frameworks.

  1. API-first Development

Every time it is not possible to get fast internet connectivity. In such cases, many websites cannot function properly. The API-first development was invented, to decrease the accessibility problem of the site.

Most of the times, the company focuses on building the website and forgets to pay attention to the connectivity issues and other whereabouts. This technology understands the users’ problem and works simultaneously with the other developers on a prototype.

Why Hire a Professional Web Designing Company?

After discussing the above technical reaches in the web design & development field, you must have discovered that designing a website with such features needs professional guidance. The following points will help you understand better why is it necessary to hire the best web designing company to design your website.

The best website development company knows how to customize your website. A professional website designer will focus on expanding your business and work to reach your goal for the site. The features like AI-powered chatbots, UI library, can only be achieved under professional guidance. Moreover, an amateur designer will have many restrictions but a professional website designing company will not.

The industry changes daily with new technologies, algorithms, computer coding, so you can draw new users towards your website by using the right technique. A good digital marketing company will understand the primary marketing requirements to increase your business by enhancing and customizing the website.

By now, you have a fair idea about the latest web designing trends and why it is a wise decision to hire the best website designing company for your website.

Working with a professional like The Sunny Sehrawat Group will keep you out of the risk of a poorly designed website and the damage it can bring to your website. So, why take a chance when you can hire the best website designing company in Delhi which is also the best digital marketing company in Delhi to run your business smoothly?

 

Best Marketing Platforms to Promote Brand Online in 2019


Best Marketing Platforms to Promote Brand Online in 2019, Platforms for Online Brand Building.

Any business, large or small, engages in marketing and promotional activities in a number of ways. Traditional platforms for marketing and promotions have mainly been limited to print media, television and the radio. However, the advent of the internet and social media in particular, has largely changed the way businesses approach and develop marketing strategies and consumers take notice of viable brands, products and services. It’s truly the age of digital marketing which brings about the urgency to understand online brand building and the various online platforms that are most effective for brand building.

Let’s have a look at them:

Search Engines for Brand Building

According to studies conducted by Kantar IMRB, a leading market research agency, internet users in India are due to reach epic numbers in the proximity of 687 million in 2019. Companies known for the best digital marketing services and the best SEO services, will tell you that your target audience for marketing and promotions is among these 687 million internet users in India. So how does a company reach out to its target audience among 687 million internet users in the country; only the best SEO companies have the foolproof ways to do just that. Brand building is bolstered by brand visibility and when your brand enjoys viable search engine rankings on Google and other search engines owing to the skills of SEO experts, you stand to gain from increased online visibility.

The roots of SEO go even deeper and the foundation for SEO is in the website building and designing stage. You probably already know that your website is a virtual representation of your company but there is more to it than what meets the eye. For example; the best website designing company specializes in search engine optimized website design that gives your website the edge over your competitors’ websites, in terms of better search engine rankings.

Social Media for Brand Building

As of July 13th 2017, Facebook reported 241 million users in India and while these figures are just limited to one social media platform; they do provide key insights into social media penetration in the country. For businesses, this is a marketing opportunity that cannot be ignored. Fortunately, digital marketing experts can help businesses harness the people power of social media to facilitate growth and increase in revenues through effective brand building endeavors. Your brand’s target audience is likely to be on Facebook, Instagram or Twitter at this very moment; the question here is, are you doing enough to reach out to them?

Ecommerce

Ecommerce is not only an option for viable online brand building but also opens doors for greater revenues and increased business growth. Google India reported 35 million online shoppers in 2014 and that number is expected to increase to 258 million Ecommerce users by 2020. Hence, Ecommerce proves its worth as a viable platform for brand building by sheer numbers.

Tips to Improve Your Website Branding | Maximize Your Brand Identity


Tips to Improve Your Website Branding | Maximize Your Brand Identity

If you have a website that does all the talking, then probably there is nothing else that can hold you behind. Websites today are your brand’s identity online. Something that enhances your brand value for good has to be a remarkable website doing its job efficiently. Here the best website designing company in Delhi can be really helpful to bring the best out of your website.

The blog here focusses mainly on how a magnificently designed website can enhance your overall brand value in no time. So without wasting any more time further, let’s head straight out to some of the aspects in a website supporting the same cause.

Evoke Emotions with a Great Website Design

First things first, if you don’t already know this, but a website’s theme, template, and layout speak a lot about the category the website deals in, to your subconscious mind.  They exactly know the mantras, which will turn your website into a marvelous place. The same will directly add up in enhancing the brand value of your company.

Let the World know about You

Websites today are not only a place where people visit to know about a brand. Websites also tend to arouse visitor’s participation by various customer surveys and other queries. Hence with great website design, you not only attract visitors but also get them investing their valuable time on your site.

Brand Logo Speaks Aloud

The best website development company in Delhi also understands that a logo is important as much as the website is. Above all for a startup company, the foremost thing is to have an identity in the market and the same is achieved by creating a brand new logo for the company. For instance, The Sunny Sehrawat Group being a great website designing company can also help you out with your logo requirements.

If you are searching for an aesthetically pleasing and the best website designing company in Delhi who can enhance your overall brand value, then the first name out of the lot is going to be The Sunny Sehrawat Group. Also, you can reach them anytime where their first priority will be to turn your website into a magical place. Along with that, the company provides one of the best SEO services in Delhi.

5 Salient Features of High End Website Design


5 Salient Features of High End Website Design

There are many online platforms on which you can build a quick and easy website. Unfortunately, the result of your efforts is a generic virtual representation of your business that is neither unique nor customized. According to the best website designing company in Delhi, it is the salient features of high-end website design that goes into creating user-friendly websites that truly reflect your brand image. These salient features that are the hallmark of any good website, are as listed below.

Custom Coding

Custom coding is an integral feature of high-end website design that you simply cannot get from a build-it-yourself website design and development platform. Custom coding gives your website a unique appearance with an undeniable edge over your competitors.

Search Engine Optimized Design

The leading website design company which is also the best SEO company in Delhi, designs websites that are search engine optimized. This means your website enjoys an edge over that of your competitors in terms of search engine rankings.

Brand Reflective Design

A build-it-yourself website is characterized by its generic features that do little to reflect the uniqueness of your brand. When you opt for high-end design specialists to build your website; you are guaranteed brand reflective design characteristics.

Seamless Navigation

Leave it to the experts to create websites characterized by seamless navigation for the ease and the convenience of users. According to the best website development company in Delhi, their skills and expertise puts them in a unique position to create websites that are truly user-friendly.

Add-On Features to Look Out For

High-end website design is characterized by various other add-on features that build-it-yourself websites do not deliver. These features are…

  • Enhanced Site Architecture
  • Sufficient Content Space
  • Custom Functions
  • Interactive Design
  • High-End Images
  • Site-Maintenance Support

These salient features truly set the tone for a website that is an asset for your brand.

The Sunny Sehrawat Group is the best website designing company in Delhi offering a wide range of design and development services. Additionally, The Sunny Sehrawat Group has a reputation for providing the best SEO services in Delhi.

Find Out The Differences Between AMP And PWA


Find Out The Differences Between Amp And Pwa:

AMP that is accelerated mobile pages is the scripts developed on the open source platform to help sites to load the content more quickly on mobile devices. It is currently utilized by the news websites to show their news and also by the ecommerce sites to give their products mobile SERPs. But they put restrictions and ban by cutting all unwanted java scripts and scripts to save the bandwidth only to view content. Pages are sized statically and huge elements like pictures that are off screen are not downloaded until the user can see them. In this they lower the page loading time sharply. However by stripping irrelevant scripts they destroy the user experience and it results in low conversion rate and low engagement on the website.

What is PWA (progressive web app)?

PWA are web application or a site page that gives the look of a general mobile app. it helps the user to re visit the website by using features like periodic background syncs, rich offline experiences, and push notifications. Progressive web app can be utilized to fill huge void spaces made with AMP results, if you want to reduce the webpage loading time. Right now these are only utilized by huge enterprise level companies and websites.

If you compare AMP vs. PWA you can see PWA has 3 features that make it different from the AMP:

  1. They are fast, however AMP is also fast.
  2. PWA is reliable in giving entire information to user, which AMP fails as it eliminates lot of scripts that you have included on the website to enhance conversion rate.
  3. PWA provides high engagement rate, AMP surely doesn’t provide this.

Remember here we are not saying that PWA is better over AMP as these are only 3 benefits of PWA over AMP however AMP also has some advantages over PWA. To understand them clearly read the article below.

Difference between PWA and AMP:

By utilizing PWA and AMP you can bid goodbye to high page loading time and also long waiting time. You can show patience over desktop as the site is loaded however on a mobile device 3 second of time seems too long. After 3 seconds you don’t wish to wait, you will just close that tab and move to the next URL search. This accounts for 53% bounce rating on mobile phone.

The difference between AMP and PWA is elaborated below:

AMP

  1. AMP which is accelerated mobile pages is the scripts created on open source platform to help the site load their content quickly on mobile phone devices.
  2. It has standardized JavaScript and streamlined CSS and components.
  3. AMP is recommended for static content like articles, blogs or recipes.
  4. AMP is good for publisher based site.
  5. AMP mechanism lowers the page loading time.

PWA:

  1. PWA which is progressive web applications are mobile applications that gives the look of a general site.
  2. It includes social worker, app shell, web app manifest, service worker.
  3. It is recommended for HTTPS sites which is secure connection between website and users.
  4. PWA is best for ecommerce websites.
  5. PWA page updates quickly allowing the users to surf the site without any kind of interruption.

What are AMP pages?

AMP is feature made on open source medium and passed by Google to enhance page loading time of the web pages. AMP allows amazingly fast browsing on mobile. AMP is very simple because it has 10 times less data, and that is of no use for the reader, than an app or website. Therefore it helps in getting informative content to the user in just no time. It seems like you demand and the solution is given in a jiffy.

Advantages of AMP:

  1. Pages are instantly loaded and easily cached.
  2. It deepens and improves engagement factor.
  3. AMP supports all the existing format of ads.
  4. Loading time of the page reduces to one second and makes the site four times faster.
  5. Previously it was only used for news articles but now it is even used for other content.
  6. Website publishers have complete control over visual design and business design.

What is PWA (progressive web apps)?

PWA is latest Google feature made for home screens of mobile devices and smart phones with all the modern technologies with app shell model which provides features like offline web pages, push notifications and fast loading time. PWA are simple web pages that has modern browsing features that makes the web page to look as normal mobile app. it loads the web pages quickly and also has three time less data usage. Audiences who visit the site twice in two weeks are recommended “add to the home screen” option. They only have to add it to home screen and single tap to open it.

Characteristics of PWA:

  1. Responsive web designs
  2. Can work on offline network
  3. Progressive improvement for user engagement
  4. Always comes with http certificate which encrypts the data between web server and browser.
  5. Always have a fresh appearance with PWA’s periodic background syncs, rich offline experiences, and push notifications.
  6. They are search engine result friendly.
  7. With application shell model, it looks like mobile app.
  8. Allows the users to add applications directly to their home screen.

Advantages of PWA:

  1. PWA enhances conversion rate.
  2. It loads web pages faster.
  3. It opens on complete screen without the URL bar.
  4. PWA engages users with its push notifications.
  5. Audiences can scroll up to 60 frames in single second.
  6. It allows smooth navigations and animations.
  7. It works on weak or no net connections.
  8. Users can access site through home screen on device.

Today Google is paying more attention on turning the potential reader to paid traffic. Google searches for subscribers via AMP WebPages, who wishes to pay for current updates. Whereas no such action has been taken by Google using PWA technology. Hence in Google PWA vs. AMP, AMP is a winner.

How to Do Youtube Video SEO | Rank YouTube Video Quickly on Google


How to Do Youtube Video SEO?

VIDEO SEO TIPS TO RANK HIGH ON YOUTUBE & GOOGLE

YouTube is said to be the second largest search engine in entire world. Anybody who has a YouTube channel wants their videos to be on the top search. If you have a YouTube channel and you wish to make it big and earn good from it you have to use some SEO tips. In this blog post we will talk about some great video SEO tips which will help you to rank on number one.

Set up a good Video SEO strategy:

Setting a good SEO strategy is the main key when you upload your video on YouTube. It is the most inexpensive and simple method for search engine and hence your customers to look for it, watch it and rank it. This technique works for both YouTube and Google. You have to be accurate and smart to manage all your video SEO elements like the tags, thumbnails and keywords to make your YouTube marketing run effectively.

Titles:

Titles are a very important key it helps your audience to know your content, so make sure to pick the correct keyword to help describing your viewers the content of your video. Always keep the titles concise. It is recommended to have less than seventy characters, as longer titles will be truncated in Google search. Do not add titles that trick the viewers to watch the video. Doing this can cause a big drop off which will impact your video negatively along with the ranking. Try including relevant and descriptive keywords in the beginning of title.

Thumbnails:

Together with the video titles, thumbnails also act as small marketing banners for the videos. The correct thumbnail attracts huge audience to see your video; hence you should customize your thumbnails to optimize your videos for SEO purpose. Represent the video content correctly. If the thumbnail is misleading, or wrong it will cause drop off which negatively impacts watch time and viewership. If you are working with animated videos, use attractive and colorful stills from the videos to stand out. While working with live action videos utilize the close ups of the faces whenever possible.

In such cases human images always attracts more attention. Utilize high resolution pictures. Low resolution video can be perceived as low quality production and audience will not click on it. Keep checking your thumbnails on various devices like ipads, desktop, TV, computers to make sure that the thumbnails are looking good everywhere. Thumbnails always look smaller on search engines. If your image is tiny people will not click on it. Do not use a picture where background competes the foreground. You just have few seconds to attract your audience so always make it simple.

Descriptions:

Description is the most important element. Descriptions describe the audience about your video content. It appears below your video title in the search hence be sure to write important info in first two lines. After that you can add complete information and transcript the video script. Always describe the basic info regarding the video in first two sentences. Add a link to the website in first two lines. Add relevant keywords which will make the video easy to get on Google. Include links to your social sites.

Also Read: How to do Ecommerce Website SEO

Calls to action:

CTA is an action or task that you wish your viewers to perform. Here YouTube allows you to add a CTA in form of a button on your video. It is strongly recommended to always have one CTA to attract your audience to complete the action. Request your viewers to like, comment, subscribe and share the video via CTA. Even though YouTube allows you to have a CTA clickable button it is recommended that your video must also have a CTA at end. Measure the CTA performance to know if the video campaign is effective or not.

Engagement:

There are a lot of reasons why you want your viewers to watch your complete video. One obvious reason is you want them to get your CTA however the other important reason is the total amount that people spend in watching your video directly impacts your YouTube rankings. In clear words if the audiences play your video but do not watch it till end YouTube considers that the video is not interesting and your place on search engine will drop off drastically. There is only one secret to high ranking and that is developing a great video. Never settle for dull scriptwriting, poor image quality, or some boring content just to get ROI. Your marketing video should be engaging, attractive and awesomely crafted.

Also Read: Watch movies online for free

Tags:

Tags are keywords that viewers will use to locate your video in the video search engine. Hence tags should be accurate and consistent. Always make sure you:

  1. Utilize quotes for phrases like”iphone app”.
  2. Put the most important keyword first.
  3. Include long tail keywords. When your select your tags properly, YouTube ranking result will be in your favor.

Paid promotion:  

Always keep in mind that to start video promotion on YouTube it is recommended that you should invest some amount of money in it, to give your videos some push. You can utilize YouTube paid promotion facility particularly during first few months when your video goes online. If the video is engaging and people watch it regularly YouTube will see audience interest and reward the video by placing it on top.

Dress it up:

Try to customize your YouTube channel with the help of settings, colors, themes, modules. When your channel looks appealing people like to see it even more and will get you good response. Also make sure to add a background image.

Don’t be lazy:

Try to create magnetic content on the YouTube and later optimize the videos directly on your YouTube channel. This includes uploading the video, interacting with the viewers, describing them and also sharing them. Always reply to the viewer’s requests and comments. You will not be successful until you put your time in building your presence.

All the above given SEO tips will help you in long way. Just be punctual and keep working hard.